Brand Success Ideas™



Abbott Vascular, a division of Abbott, is one of the world’s leading vascular care businesses. Abbott Vascular is uniquely focused on transforming the treatment of vascular disease and improving patient care by combining the latest medical device innovations with world-class pharmaceuticals, investing in research and development and advancing medicine through training and education. Headquartered in Northern California, Abbott Vascular offers a comprehensive portfolio of vessel closure, endovascular and coronary products, which are recognized internationally for their safety, effectiveness and ease of use in treating patients with vascular disease.

The Challenge:

Abbott vascular launched Drug Eluting Stent (a medical device used for clearing clogged arteries of heart patient). The target audience for their products is Interventional Cardiologists. The product management team was looking to reach these high end doctors in India with effective communication medium. The objective was to educate cardiologists and provide them scholarships to educate about the use of their product and enhanced and effective treatment.


Centrix developed an interactive website with online enrollment of cardiologists to their proposed course. The website URL is www.crossroadsinstitute-india.com
The website also provide latest update about their course, clinical updates, and other educational material.