Brand Success Ideas™



Medtronic is the world leader in medical technology providing lifelong solutions for people with chronic disease. They offer products, therapies and services that enhance or extend the lives of millions of people. Each year, 6 million patients benefit from Medtronic's technology, used to treat conditions such as diabetes, heart disease, neurological disorders, and vascular illnesses.

The Challenge:

Medtronic India was looking to find medium to educate patients through cardiologists about the usability of their stent. Explaining heart disease and its treatment is challenging to explain in terms of explaining medical terminology for patients.


Centrix developed the visualization of disease and product by using animation films depicting the procedure and benefits. The proposed animation film was developed by using flash technology with 2D and 3D characters.