Brand Success Ideas™




Novartis is a world leader in the research, development, manufacturing and marketing of products to protect and improve health and well-being. The company’s goal is to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

The Challenge:

Novartis India was looking for innovative medium to educate and communicate to physicians for their CNS division. The objective was providing education, and keep physicians update with latest advances in medicine embedded with their product information.


Centrix Healthcare developed online knowledge repository and delivery portal to reach neurologist educating them about latest development in international journals and conferences. Centrix Healthcare helped in creating online resource with facility of delivering research based articles upon request. .


The physicians were able to access current advancement and development in area of their subject interest at click away, anytime, anywhere. For Novartis the solution was proven to be fast and effective medium to educate physicians.